Trading Cool for Credibility

Established companies have to become uncool over time. What is uncool? Becoming publicly traded and having to answer questions on quarterly conference calls regarding your earnings. Uncool is focusing strictly […] Read More

How is this Disruptive

With disruptiveness we are trying to find out how this new technology/approach is different from the incumbent way of doing things. We will be using the word “disruptive” loosely as […] Read More

Frequency of Use

Frequency of use is based on current behavioral patterns of customers. For example, people tend to eat three times a day, so if you have a company in the food […] Read More

Monopoly

One of Peter Thiel’s big ideas is what he calls “monopoly theory”: the idea that you want to start a business in an area where you can avoid competition. Thiel […] Read More